糖心传媒

Kevin Trainor糖心传媒

O'Brien Hall, 332H

MilwaukeeWI53201United States of America(414) 288-2429kevin.trainor@marquette.edu

Assistant Professor of Practice, Marketing

Dr. Kevin J. Trainor joined 糖心传媒 in 2024. He earned his Ph.D. from Kent State University and his MBA from Arizona State University. Prior to academia, Kevin held various leadership roles in the private sector, including Senior Product Manager at DHL Worldwide Express and CRM Application Development Manager at Prudential Financial. He continues to consult for a diverse group of businesses, helping them optimize their sales, marketing, and customer service operations. Kevin has published extensively in leading academic journals such as Journal of Business Research, Industrial Marketing Management, and European Journal of Marketing. His research has also been presented at numerous national and international marketing conferences.

Education

• Ph.D. in Business Administration (Marketing, Minor: Management and Information Systems), Kent State University
• MBA in Business Administration, Arizona State University
• BSBA in Management Information Systems, University of Arizona

Research Interests

Customer Relationship Management (CRM), Digital Marketing, Sales Strategy and Technology, Experiential Learning in Marketing Education

Publications

(see for a complete listing)

Gilbert, Jonathan R., Michael Krush, Kevin J. Trainor, Heidi Wayment (2022). 鈥淭he (quiet) ego and sales: Transcending self-interest and its relationship with adaptive selling,鈥� Journal of Business Research 150, 326-338

Itani, Omar S., Michael Krush, Raj Agnihotri, and Kevin J. Trainor (2020). 鈥淪ocial media and customer relationship management technologies: Influencing buyer-seller information exchanges,鈥� Industrial Marketing Management, 90(October), 264-275.

Ogilvie, Jessica, Raj Agnihotri Adam Rapp, and Kevin J. Trainor, (2018), 鈥淪ocial media technology use and salesperson performance: A two study examination of the role of salesperson behaviors, characteristics, and training,鈥� Industrial Marketing Management, 75(November), 55-65.

Agnihotri, Raj, Kevin J. Trainor, Omar S. Itani, and Michael Rodriguez, (2017), 鈥淓xamining the role of sales-based CRM technology and social media use on post-sale service behaviors in India,鈥� Journal of Business Research, 81, 144-154.

Krush, Michael T., Raj Agnihotri, and Kevin J Trainor, (2016), 鈥淎 contingency model of marketing dashboards and their influence on marketing strategy implementation speed and market information management capability,鈥� European Journal of Marketing, 50(12), 2077-2102.

Trainor, Kevin J. James 鈥楳ick鈥� Andzulis, Adam Rapp, and Raj Agnihotri (2013), 鈥淪ocial Media Technology Usage and Customer Relationship Performance: A Capabilities-Based Examination of Social CRM,鈥� Journal of Business Research, 67(6), 1201-1208.

Trainor, Kevin J. (2012), "Relating Social Media Technologies to Performance: A Capabilities-Based Perspective", Journal of Personal Selling and Sales Management, 32(3), 317-331.

Schramm, Mary E., Kevin J. Trainor, Murali Shanker and Michael Y. Hu (2010), "An Agent-Based Diffusion Model with Consumer and Brand Agents,鈥� Decision Support Systems, 50(1), 234-242.

Rapp, Adam, Kevin J. Trainor and Raj Agnihotri (2010), 鈥淧erformance Implications of Customer-Linking Capabilities: Examining the Complementary Role of Customer Orientation and CRM Technology,鈥� Journal of Business Research, 63(11), 1229-1236.