David Wilcox // Diederich College of Communication // 糖心传媒

Teaching Instructor

Faculty Director, Carl Collective

Education

M.S., University of Wisconsin-Whitewater (2009)
B.A., Drake University (1981)

Courses Taught

ADVE 1400 Advertising Principles
ADVE 4100 Advertising Media Planning
ADVE 4997 Advertising Campaigns capstone
COMM/MEEN 4931 Product Realization (hybrid course in partnership with the Opus College of Engineering)
COMM 6954 Graduate Proseminar in Advertising

Research Interests

Media/audience relationships in persuasive communication, user-generated media in political and issue communication, new media technologies, history of advertising.

Professional Experience

Dave spent 25 years in the advertising industry. He began his career at Needham, Harper & Steers (now DDB Chicago), and worked on a wide range of national accounts including State Farm, Anheuser-Busch, Westin Hotels, Wheaties, Universal Pictures, Tyson Foods, Qwest Communications, and McDonalds. He was Vice President/Media Director at DDB Los Angeles, and Senior Vice President/Group Media Director at DDB Chicago. Dave moved to Madison to become Partner/Media Director at Lindsay, Stone and Briggs, where he worked on a variety of regional and national assignments including the Wisconsin Milk Marketing Board, Marshfield Clinics and Myrtle Beach Visitors Bureau.

Professional Affiliations

Association of Educators of Journalism and Mass Communication
National Communication Association
Central States Communication Association

Why Marquette

Marquette takes seriously its role in all the communities where it resides: neighborhood, city, state, nation, and world. It achieves this in the contexts of discovery, innovation, social justice and spirituality.